DigitalBits is a protocol layer blockchain focused on supporting consumer digital assets, specifically branded currencies. This is inclusive of assets such as loyalty and rewards points, gift cards, and notably, the growing asset category of branded stablecoins.

Today’s economies are heavily reliant on stability, the lack of which has proven a hindrance to blockchain adoption. Fiat currencies, such as the US dollar, allow users to effectively price goods and services, store wealth, and make sound financial decisions. By combining the stability with blockchain technology, stablecoins look to be the next big wave in blockchain innovation, and could be the catalyst to the mass adoption of blockchain and cryptocurrencies.