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What is a Branded Currency?

Branded currencies gained significant traction this year with the development of Facebook’s Libra Project, and the publication of Walmart’s stablecoin patent. However, this is not a new concept, branded currencies have been integral to the brand-consumer relationship for over three decades — loyalty points, coupons, gift certificates and rewards are in fact early iterations of branded currencies. With technology growing at an exponential rate, branded currencies look to become much more dynamic. Leveraging established communities and familiar user interfaces, this developing asset class will help pave the way for blockchain adoption where even established digital assets such as Bitcoin and Ethereum have failed.

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