The multi-billion loyalty industry needs a reset. In a world where people are collecting rewards that go unused due to friction and cost: Retailers are unhappy, customers are unhappy, no one's winning.
The goal of the DigitalBits™ Project is to support users interested in solving the challenges with legacy and centralized coalition-type loyalty programs.
This shift to a decentralized platform will create greater value for merchants, consumers and charities.
The existing loyalty industry is still dominated by centralized solutions. Consumers experience significant friction and programs are costly for merchants to support. DigitalBits exists to help solve the challenges of Loyalty and rewards 1.0.
The DigitalBits Project is focused on supporting the loyalty and rewards industry. Its blockchain is fully open-source and able to facilitate cross-asset transfers of value.
DigitalBits is open-source, distributed and decentralized infrastructure. Build applications for next-generation loyalty programs.
With DigitalBits, loyalty goes further. We'll be announcing a global charitable-giving program in the near future that consumers will influence.